CRO on SubscriptionConversion Rate Optimization without the agency markup.

While every business is different, my clients typically see 20-60% improvement in their primary conversion metric within the first 90 days. The key is focusing on high-impact opportunities first.

I'm tool-agnostic. I have expertise across the Martech stack - Google Analytics, Adobe Target, GTM, Hightouch, HubSpot, Optimizely, VWO, Amplitude - whatever you have. I can also recommend tools if you need them.

CRO (Conversion Rate Optimization) is the systematic process of increasing the percentage of website visitors who take a desired action-signing up, purchasing, or requesting a demo. It works by analyzing user behavior through data and heatmaps, forming hypotheses about what's blocking conversions, then running A/B tests to validate improvements. Unlike guessing, CRO uses evidence to make decisions that compound over time.

CRO consultant pricing varies widely. Agencies typically charge $15,000–$25,000/month with junior staff + account managers doing the work. At Growth Bodega, retainers start at $7,500/month for direct access to senior-level expertise-no account managers or hand-offs. The ROI typically pays for the investment in CRO within the first few experiments.

Agencies charge $15,000–$25,000/month ($180K–$300K/year) and your day-to-day contact is rarely the senior strategist. Hiring internally sounds cheaper - until you do the math. A senior CRO hire runs $120–150K, but they can't do it all alone. You'll still need partial designer and dev time for implementation (~$50K+), plus benefits, taxes, and overhead add ~30% to any salary. The true internal cost: $200K+ per year, and that's before onboarding time.

Growth Bodega starts at $84K/year - a fraction of either option - and you get a 12-year veteran who handles strategy, research, copy, design, and dev end-to-end. No hand-offs, no extra headcount. Pause or cancel anytime.

SEO (Search Engine Optimization) focuses on getting more visitors to your site through organic search rankings. CRO (Conversion Rate Optimization) focuses on getting more of those visitors to convert once they arrive. They're complementary: SEO fills the top of your funnel, CRO improves the bottom. Most companies invest heavily in traffic but neglect conversion-doubling your conversion rate has the same revenue impact as doubling your traffic, often at a fraction of the cost.

You likely need CRO help if: you're spending on paid acquisition but conversions are flat, your free trial-to-paid conversion is below 15%, visitors bounce from your pricing page, you're guessing at what to change, or your team lacks bandwidth to run proper tests. Signs you're ready: at least 10,000 monthly visitors and 500+ conversions, a product people actually want, and willingness to make changes based on data.

A Growth CRO consultant's work includes: auditing your funnel to find conversion leaks, analyzing analytics and heatmap data, conducting user research (surveys, session recordings, interviews), developing test hypotheses prioritized by impact, designing and building A/B test variations, running statistical analysis on test results, and documenting wins to build an optimization playbook. It's part detective work, part psychology, part data science.

It depends on your stage. Pre-product-market-fit, focus on talking to users, not optimizing funnels. Once you have paying customers and consistent traffic (1,000+ monthly visitors), CRO becomes valuable. For early-stage companies, I recommend starting with a conversion audit to identify quick wins before committing to ongoing optimization. Often, a few high-impact changes can improve conversion 30-50% without extensive testing.

Well-executed CRO typically delivers 3-10x ROI within the first year. Here's a simple calculation: if you have 50,000 monthly visitors, a 2% conversion rate, and $100 average revenue per customer, you're generating $100K/month. A 25% improvement in conversion (2% → 2.5%) adds $25K/month-$300K annually. Against a $90-120K annual consulting investment, that's 2.5-3x ROI, and the gains compound as you continue optimizing.

Yes, I stand behind my work with a first-month guarantee. My goal is to deliver process and results you're excited about from day one. If we're not there within 30 days, I'll make it right or issue a full refund. (Note: meaningful CRO impact comes from iteration, not a single test. The first month is about understanding your funnel, fixing measurement gaps, and running initial experiments—the foundation that makes every test after it more valuable.)